Healthcare SEO Case Study
Telehealth Therapy Practice.
Canada.
A Canadian telehealth therapy platform improved average keyword position from 89 to 36 and achieved first-page rankings within 5 months of starting their SEO programme.
Who this is for
Telehealth and therapy practices struggling to compete in a crowded digital-first market
★★★★★
"The progress has been visible and consistent. We went from almost no rankings to first-page results for key terms. Communication has been clear and the team always knows what they are doing."
D.P., Founder, Telehealth Practice, Canada
Key results
89→36
Avg keyword position
Improved by 53 positions
3
Keywords on page 1
From zero
2x
Daily backlinks acquired
Consistent authority growth
5mo
To first page rankings
On track for Top 3 in 12
Patients can now find them
Moving from position 89 to 36 means the practice appears on page 1 for key searches. For telehealth, that is the difference between booked and invisible.
Pipeline to Top 3
The team projects Top 100 within 5 months and Top 3 within 12. The trajectory is clear and measurable.
AI search ready
FAQ schema and structured content was added to improve visibility on AI search platforms, future-proofing the strategy.
Where they started
Does this sound
like your practice?
The situation before
Average keyword position was 89, meaning virtually invisible to patients searching online.
No first-page rankings for any target term despite having a strong clinical offering.
Competitors with similar services were dominating local search results.
FAQ and content strategy was underdeveloped, leaving the site behind on AI-driven search results.
Before and after
The numbers.
Side by side.
Before Webomaze
Avg keyword position89
Page 1 keywords0
BacklinksLow
AI visibilityNot optimised
After the programme
Avg keyword position36-53 positions
Page 1 keywords3+Growing
Backlinks2 new/dayConsistent
AI visibilityFAQ schema addedImproved
Organic traffic growth
12 month period
ClicksIncreasing
ImpressionsGrowing
Note: keyword cannibalisation issue caused a temporary dip. Resolved with location-specific pages. Consistent strategy, not short-term fixes, is what drives compound growth.
How we did it
What happened,
step by step.
Months 1 to 2
Technical setup and keyword foundation
Site structure reviewed, target keywords identified, FAQ content updated for AI engagement.
Early wins visible in Search Console within 8 weeks.
Months 3 to 4
Content and backlink programme
Two new editorial backlinks acquired daily. GMB posts scheduled. Blog content strategy launched.
The consistent backlink cadence is what builds authority over time. There is no shortcut here.
Month 5
First page rankings achieved
Three keywords reached page 1. Average position improved from 89 to 36. Client and team aligned on next 6 months.
The work
What moved
the needle.
01
Keyword positioning
Target keywords mapped to practice specialties. Priority given to high-intent telehealth and therapy terms with realistic ranking potential.
02
FAQ and AI content
FAQ sections updated across key pages to improve both user experience and visibility on AI-powered search platforms.
03
Backlink acquisition
Consistent 2 backlinks per day cadence. Profile links and editorial posts building domain trust steadily.
04
GMB optimisation
Google My Business posts scheduled and managed to maintain local search visibility and engagement.
05
Content strategy
Blog content planned and published on a regular cadence to support keyword rankings and attract organic traffic.
06
Clear communication
Weekly reports and clear milestone tracking kept the client informed and confident throughout the programme.
Is your practice in a similar position?
Invisible to patients
who need your services.
Book a free audit. We will identify exactly which keywords your practice should own and build a clear roadmap to get there.