Healthcare SEO Case Study
Psychiatric Practice.
United States.
A Florida psychiatric practice moved 'Psychiatrist Orlando' to the 2nd position on Google and grew impressions to 24,000 per month through targeted multi-location SEO.
Who this is for
Psychiatric and mental health practices trying to rank in competitive US city markets
★★★★★
"The improvements have been clear and measurable. We went from barely ranking to the 2nd position for our primary keyword. The team is methodical, communicates well, and the results speak for themselves."
S.P., Practice Owner, Psychiatry, Florida USA
Key results
#2
Psychiatrist Orlando ranking
Up from much lower
24K
Monthly impressions
Significant visibility
18→25
Domain authority
+7 points growth
2x
Indexed pages
Doubled through backlinks
Number 2 for primary keyword
Ranking second for 'Psychiatrist Orlando' means patients searching for psychiatric care in Orlando see this practice immediately. That is a full waiting room.
Windermere fully dominated
All targeted keywords for Windermere now rank in top positions. The secondary market is essentially owned.
24,000 monthly impressions
Every month, 24,000 people searching for psychiatric services see this practice in search results. The pipeline is consistent and growing.
Where they started
Does this sound
like your practice?
The situation before
Primary keyword 'Psychiatrist Orlando' ranking far outside the top positions, losing patients to competitors.
Multiple target locations including Orlando and Windermere needed separate SEO strategies.
Domain authority of just 18 against well-established local competitors.
Google My Business profile under-optimised, limiting local pack visibility.
Before and after
The numbers.
Side by side.
Before Webomaze
Psychiatrist Orlando rankingLow
ImpressionsLow
Domain authority18
Indexed pagesLow
Avg keyword position14
After the programme
Psychiatrist Orlando ranking#2Top result
Impressions24,000/monthMajor gain
Domain authority25+7 points
Indexed pages2xDoubled
Avg keyword position11-3 positions
Organic traffic growth
12 month period
ClicksIncreasing
ImpressionsGrowing
Note: initial ranking fluctuation caused a temporary dip. Stabilised after GMB optimisation. Consistent strategy, not short-term fixes, is what drives compound growth.
How we did it
What happened,
step by step.
Months 1 to 2
Multi-location setup
Separate SEO strategies built for Orlando and Windermere. Keyword targets identified for each location.
Windermere showed results first because competition was lower. Orlando took longer but the number 2 ranking was worth the wait.
Months 3 to 5
Backlinks and GMB
Domain authority grew from 18 to 25. Indexed pages doubled. GMB profile optimised for both locations.
Months 6 to 8
Rankings breakthrough
Psychiatrist Orlando moved to position 2. Best psychiatrist in Orlando jumped 29 positions to number 2. Impressions hit 24,000 per month.
The work
What moved
the needle.
01
Multi-location SEO
Separate strategies for Orlando and Windermere with location-specific landing pages and keyword targeting.
02
Primary keyword focus
Full effort directed at 'Psychiatrist Orlando' and related terms. Consistent backlink and content work over 8 months.
03
Domain authority building
Authority grew from 18 to 25 through editorial links and structured backlink acquisition.
04
GMB optimisation
Google My Business profiles for both locations updated with accurate information, posts, and optimised descriptions.
05
Treatment pages
New treatment pages created and launched to expand keyword coverage across psychiatric specialties.
06
Ethical review strategy
Ethical approach to patient review acquisition discussed and implemented to build credibility in a sensitive clinical field.
Is your practice in a similar position?
Losing patients to competitors
who rank above you.
Book a free audit. We will show you exactly what it takes to reach the top 3 positions for your most valuable local search terms.