Healthcare SEO Case Study
Fertility and Women's Health Clinic.
United States.
A specialist fertility and endometriosis clinic in the USA grew impressions to 26,300, increased clicks to 449, and secured a number 1 ranking for key target keywords through local SEO and content strategy.
Who this is for
Fertility and women's health specialists trying to reach patients in specific city or suburb markets
★★★★★
"The SEO work has genuinely improved our visibility in the markets that matter to us. Rankings have improved, impressions are up significantly, and we are now ranking number 1 for one of our most important terms."
S.B., Clinic Founder, Women's Health, USA
Key results
26.3K
Monthly impressions
Significant visibility gain
449
Monthly clicks
Growing month on month
#1
Ranking achieved
Key target keyword
924
Backlinks acquired
Toxic links removed
Patients in Newport Beach find them
After restructuring the local SEO strategy to focus on Newport Beach, the clinic now ranks number 1 for their primary target keyword in that market.
26,300 monthly impressions means reach
Every month, over 26,000 people searching for fertility and endometriosis support are seeing this clinic in search results.
Clean backlink profile
924 backlinks acquired and toxic links removed, giving the site a clean, trustworthy profile that Google rewards over time.
Where they started
Does this sound
like your practice?
The situation before
Competing for patients in multiple markets, including Los Angeles and Orange County, without a clear local SEO strategy for each.
Keyword cannibalisation issues caused by targeting multiple locations on the same page.
Low search visibility in Newport Beach, the primary target market for the practice.
Strong clinical reputation not reflected in search rankings or online discoverability.
Before and after
The numbers.
Side by side.
Before Webomaze
Search impressionsLow
Monthly clicksLow
Top rankingsNone
BacklinksLow
Local visibilityPoor
After the programme
Search impressions26,300+Significant
Monthly clicks449Growing
Top rankings#1 keywordAchieved
Backlinks924 acquiredToxic removed
Local visibilityNewport BeachTargeted
Organic traffic growth
12 month period
ClicksIncreasing
ImpressionsGrowing
Note: location strategy pivot caused a temporary dip. Rankings improved after restructure. Consistent strategy, not short-term fixes, is what drives compound growth.
How we did it
What happened,
step by step.
Months 1 to 2
Strategy clarification and location focus
Initial strategy targeting Los Angeles was reviewed. Client priority shifted to Newport Beach and Orange County. Pages restructured to avoid keyword cannibalisation.
Cannibalisation was quietly costing rankings. One location per page is not optional, it is essential.
Months 3 to 5
On-page SEO and backlink building
Newport Beach landing pages optimised. 924 backlinks acquired. Toxic links identified and removed.
Months 6 to 8
Rankings and visibility gains
First number 1 ranking achieved. 26,300 monthly impressions. 449 clicks. User engagement metrics rising alongside rankings.
The work
What moved
the needle.
01
Location-specific pages
Separate landing pages created for each target location to eliminate cannibalisation and give each market its best chance of ranking.
02
Newport Beach priority
SEO focus realigned to Newport Beach after identifying it as the highest-value market. Strategy adjusted without losing existing Los Angeles progress.
03
Backlink acquisition
924 quality backlinks acquired. Toxic backlinks identified and removed to protect domain reputation and ranking stability.
04
Content quality
Editorial links and blog content published to build topical authority around fertility, endometriosis, and women's health search terms.
05
User engagement focus
On-page experience improvements made to ensure higher rankings translated into meaningful engagement, not just impressions.
06
GMB and local signals
Google My Business profile optimised and updated to support local search visibility in target Newport Beach and Orange County markets.
Is your practice in a similar position?
Great clinical care.
Invisible online.
Book a free audit. We will identify the exact local search opportunity in your market and show you what it takes to own it.