Healthcare SEO Case Study
Medical Aesthetics Clinic.
United Kingdom.
A London medical aesthetics clinic grew organic traffic from 1,450 to 3,314 sessions, improved domain authority from 45 to 50, and secured over 2,000 backlinks in a competitive UK market.
Who this is for
Medical aesthetics and laser clinics trying to rank for high-value treatment terms in competitive city markets
★★★★★
"We have seen significant improvement. Organic traffic more than doubled, our rankings jumped dramatically for key treatment terms, and the team has been proactive with both SEO and AI visibility. Solid results."
Clinic Director, Medical Aesthetics, London UK
Key results
128%
Organic traffic growth
From 1,450 to 3,314 sessions
54
Positions gained
CO2 laser keyword alone
2,000+
Backlinks secured
5 editorial posts published
45→50
Domain authority
Consistent upward trend
Treatment searches now finding them
Ranking 54 positions higher for CO2 laser treatment means patients searching for that procedure in London now see this clinic in top results.
AI search visibility addressed
With AI visibility score at 15 versus competitors at 28 to 54, a structured FAQ and schema programme was launched. The clinic is now building AI search presence.
Authority building at scale
2,000+ backlinks and 5 editorial posts built the domain authority needed to compete for competitive London treatment terms.
Where they started
Does this sound
like your practice?
The situation before
Ranking poorly for high-value terms like 'CO2 laser treatment London' and 'CoolSculpting London'.
Website speed issues on desktop were hurting search performance despite strong mobile scores.
AI visibility score of only 15 compared to competitors scoring between 28 and 54.
Domain authority stuck while competitors with stronger backlink profiles dominated search results.
Before and after
The numbers.
Side by side.
Before Webomaze
Organic traffic1,450 sessions
Domain authority45
BacklinksLow
AI visibility score15
CO2 laser rankingLow
After the programme
Organic traffic3,314 sessions+128%
Domain authority50+5 points
Backlinks2,000+Major gain
AI visibility scoreImprovingFAQ schema added
CO2 laser rankingUp 54 positionsTop results
Organic traffic growth
12 month period
ClicksIncreasing
ImpressionsGrowing
Note: algorithm update mid-campaign caused a temporary dip. Rankings stabilised within 4 weeks. Consistent strategy, not short-term fixes, is what drives compound growth.
How we did it
What happened,
step by step.
Month 1
Technical audit and on-page SEO
Full site audit completed. Meta tags, robots.txt, and URL structure updated. Desktop speed issues identified.
Desktop page speed was a hidden blocker. Addressing technical issues before content is always the right order.
Months 2 to 3
Content and keyword targeting
FAQ content added across service pages. Blog posts targeting CO2 laser, CoolSculpting, and treatment-specific terms published.
Month 3 to now
Backlinks and AI visibility
2,000+ backlinks acquired. AI visibility programme launched mid-March with FAQ schema implementation. Domain authority grew from 45 to 50.
The work
What moved
the needle.
01
Treatment keyword targeting
Keyword gaps identified for CO2 laser, CoolSculpting, and aesthetic treatment terms. Location-specific content created for London searches.
02
Technical SEO
Site health score improved. Robots.txt updated to allow AI bot crawling. Meta tags and URL structures optimised.
03
Backlink acquisition
2,000+ backlinks secured through editorial posts, profile creation, and microblogging. Domain authority grew from 45 to 50.
04
AI visibility programme
FAQ schema implemented across blog and service pages. Structured Q&A content added to improve presence on AI-powered search platforms.
05
Answer Engine Optimisation
AEO strategy launched to ensure the clinic appears when patients ask AI assistants about aesthetic treatments in London.
06
Content authority
5 editorial posts published. Blog strategy aligned with high-intent treatment searches to build topical authority over time.
Is your practice in a similar position?
Losing aesthetic patients
to less qualified clinics.
Book a free audit. We will show you exactly which treatment terms you should be ranking for and what it takes to own them.