Healthcare SEO Case Study
Integrative Health and Acupuncture Practice.
United States.
A US integrative health clinic improved average keyword position from 31 to 16.5 and grew to 3,311 monthly clicks through targeted local SEO and content strategy.
Who this is for
Integrative health, acupuncture, and functional medicine practices trying to compete for local search visibility
★★★★★
"Our rankings have improved noticeably and the team is proactive about identifying new keyword opportunities. The communication is good and they are always one step ahead with content and local SEO updates."
J.Y., Clinic Owner, Integrative Health, USA
Key results
31→16
Avg keyword position
Nearly halved
3,311
Monthly clicks
Organic traffic growth
26→26
Domain authority stable
Building consistently
Top10
IVF Newport Beach
Key local term ranking
Page 1 visibility
Moving from position 31 to 16.5 means the practice now appears on page 1 for many target searches, a significant step change in discoverability.
3,311 monthly clicks
Organic traffic at this level means a steady flow of potential patients finding the clinic through search every single month, without ad spend.
Protected through site redesign
A site backup and SEO protection plan was put in place before any redesign work began, preserving rankings through the transition.
Where they started
Does this sound
like your practice?
The situation before
Average keyword position of 31 meant the practice was buried on page 2 or 3 for most searches.
High-value terms like 'IVF Newport Beach' and 'acupuncture for infertility' were underperforming.
Expanding insurance network including CIGNA and United Healthcare not reflected in online content.
Website redesign planned but SEO protections not yet in place, creating risk of ranking loss.
Before and after
The numbers.
Side by side.
Before Webomaze
Avg keyword position31
Monthly clicksLow
High-value term rankingsPoor
Insurance keywordsNot targeted
SEO protection planNone
After the programme
Avg keyword position16.5-14.5 positions
Monthly clicks3,311Growing
IVF Newport BeachTop 10Ranking
Insurance keywordsResearch doneIn progress
SEO protection planIn placeBackup done
Organic traffic growth
12 month period
ClicksIncreasing
ImpressionsGrowing
Note: algorithm update caused a temporary dip. Recovered in 5 weeks. Consistent strategy, not short-term fixes, is what drives compound growth.
How we did it
What happened,
step by step.
Months 1 to 2
Keyword audit and local SEO setup
Target keyword list built. GMB optimised. High-value acupuncture and fertility terms prioritised.
Months 3 to 5
Content and ranking improvements
Average position improved from 31 to 16.5. 3,311 monthly clicks achieved. New service pages for pain and insurance terms planned.
Consistent content publishing was the main driver. No shortcuts, just sustained output.
Month 6 onwards
Protection and expansion
Site backup completed ahead of redesign. Insurance keyword research done. New header menu items planned for expanded services.
The work
What moved
the needle.
01
Local keyword targeting
High-intent local terms including IVF, acupuncture, and pain management keywords researched and prioritised.
02
GMB management
Google My Business profile optimised and updated with posts, testimonials, and service information to boost local search signals.
03
Content publishing
Blog posts published on a regular cadence without requiring approval, maintaining a consistent publishing schedule.
04
New service pages
Pages planned for expanded services including pain management and insurance-covered acupuncture to capture new keyword opportunities.
05
SEO redesign protection
Full site backup completed before planned website redesign to ensure zero ranking loss during the transition.
06
Insurance keyword strategy
Research completed on CIGNA and United Healthcare related keywords to target patients searching for covered services.
Is your practice in a similar position?
Strong practice,
weak search visibility.
Book a free audit. We will map your full local search opportunity and show you what it takes to reach position 1 to 5 for your most important terms.